Workflow product lead
Daniel Kim
Daniel shapes the workflow product experience, connecting customer problems to intuitive builder tools, templates, and rollout plans.
Contact information
Education & foundation
2009 - 2013
University of Washington
B.A. in Human-Centered Design and Technology with focus on product discovery and UX research methods.
Professional experience
2015 - 2019
Atlassian
Owned roadmap items for workflow automation features used by operations and engineering teams in mid-market SaaS companies.
Current role
2020 - Present
Nexsas
Leads workflow product strategy, prioritization, and delivery for builder experiences, templates, and customer onboarding paths.
Key responsibilities
- Define workflow product roadmap and success metrics
- Run discovery with operations and growth teams
- Partner with design and engineering on major releases
- Validate template libraries against real customer jobs
- Align product documentation with user outcomes
Our core values
Collaboration
We work together across disciplines to build better products and support each other.
Integrity
We are transparent, accountable, and committed to doing the right thing for our users.
Innovation
We ship quickly, learn from real usage, and keep raising the bar on what automation can do.
Inclusion
We value diverse perspectives and create a place where everyone can contribute and grow.

